SWOT analysis


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How to create a Results-Driven SWOT Analysis? An easy way to initiate your analysis is by utilizing this SWOT template.

We provide this Word template for a blank SWOT analysis to enhance your professionalism in the process. Our business and legal templates are regularly reviewed and utilized by professionals. When time or quality is of the essence, this pre-made template can help you save time and focus on the truly important aspects!

This SWOT analysis addresses the validity of the project. Below you will find example criteria that may apply to more than one quadrant. Identify criteria suitable for your own SWOT situation.

Strengths (Internal):

  • Advantages of the proposal,
  • Skills,
  • Competitive advantages,
  • USPs (Unique Selling Points),
  • Resources, assets, and personnel,
  • Experience, knowledge, and data,
  • Financial reserves and probable returns,
  • Marketing reach, distribution, and awareness,
  • Innovative aspects,
  • Location and geographical positioning,
  • Price, value for money, and quality,
  • Accreditations, qualifications, and certifications,
  • Processes, systems, IT, and communication,
  • Cultural, attitudinal, and behavioral factors,
  • Management coverage and succession,
  • Philosophy and values.

Opportunities (External):

  • Market developments,
  • Competitors' weaknesses,
  • Industry or lifestyle trends,
  • Technological advancements and innovation,
  • Global influences,
  • New markets, both vertical and horizontal,
  • Niche target markets,
  • Geographical, export, and import factors,
  • New unique selling points,
  • Tactics, e.g., surprises and major orders,
  • Business and product development,
  • Information and research,
  • Partnerships, agencies, and distribution,
  • Volumes, production, and profitability,
  • Seasonal, weather, and fashion influences.

Weaknesses (Internal):

  • Disadvantages of the proposal,
  • Gaps in skills,
  • Lack of competitiveness,
  • Reputation, presence, and reach,
  • Finances,
  • Known weaknesses,
  • Timelines, deadlines, and pressure,
  • Cash flow, startup cash drain,
  • Continuity and robustness of the supply chain,
  • Impact on core activities and distractions,
  • Reliability of data and predictability,
  • Morale, commitment, and leadership,
  • Accreditations, etc.,
  • Processes and systems, etc.,
  • Management coverage and succession.

Threats (External):

  • Political impacts,
  • Legislative impacts,
  • Environmental impacts,
  • IT developments,
  • Competitors' intentions - various,
  • Market demand,
  • New technologies, services, and ideas,
  • Key contracts and partners,
  • Maintaining internal capacities,
  • Facing obstacles,
  • Insurmountable weaknesses,
  • Loss of key personnel,
  • Sustainable financial security,
  • Economy - domestic and international,
  • Seasonality and weather influences.

Using this blank analysis template which guarantees that you save time, costs, and effort! Completing your own personalized SWOT analysis is now much simpler!

Download this Word or Google Docs template for SWOT analysis now for your own advantage!


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