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Social Media Task Force Proposal CASE STATEMENT The social media task force will develop a strategic approach with measurable initiatives to leverage social media for academic programs, marketing, and outreach at Saginaw Valley State University.. Use monitoring tools to measure engagement and reach and provide reports to administrators on a monthly basis Facebook Insights Analytics of monitoring software (SproutSocial, HootSuite, etc.) Third-party tools for Instagram, LinkedIn, Pinterest, Flickr and others.. Prospective students Current students Faculty Staff Alumni Donors Community members, fans Parents Visitors Legistlators, government officials Media Others Participate in trends in social media (e.g..