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By using this marketing Annual Brand Marketing Plan template, you start with a strong basic template you can use to create the perfect one. Which is giving you more time to focus on what really matters! Using this marketing template guarantees that you will save time, cost and efforts and enables you to reach the next level of success in your project, work and business!
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Building a Brand Plan for Marketing Joseph Frost KreativElement.com What is Marketing • Marketing is NOT advertising or sales • Marketing is the Science of Sales • Knowing your Audience • Identifying Needs and Wants • Positioning your Product or Service • Justifies Advertising and Drives Sales What is Branding • Your Brand is Your Story • Told by others • Shared by others • Perceived by others • Branding is your reality Brand Plan • Establish Brand Equity • Leverage Your Brand • Create Brand Share • Brand ROI Brand Equity • Your Story: Values, Vision and Mission • Positioning Statement • Value Proposition • Brand Promise: Tag Line Brand Equity Chart Mission Vision Core Values Why you’re doing what you do – The big picture goal: have to be able to “see it” in your mind’s eye 4-5 beliefs – never compromised everything you do gets measured against Positioning Statement A 1-2 sentence description of How you do what you do and for whom (ie- what markets.) Value Proposition One sentence which conveys to others the Value you provide to your customers..
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