Online Brand Positioning Competitive Analysis Worksheet


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How to create an online brand positioning competitive analysis in Excel? The best way to start is by downloading this sample competitive analysis worksheet now!


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How to create an online brand positioning competitive analysis in Excel?

When you are in a business or trying to accomplish a project, you will always meet competition. And this is a curse and a blessing. Therefore, it’s also important to keep an eye on the close competition, what that competition is up to, you could be missing out on huge opportunities and can learn from them.

For this reason, performing a competitive analysis is so crucial to your success as a business. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors have not even noticed. When you make competitive analysis, you compare and analyze the strengths and weaknesses of your competitors compared to those of your own business.

This Excel spreadsheet is an interactive digital worksheet in tabular form and designed to structure data in order to get information from it. The first column holds the entries. It's not a matter of being a beginner or professional, from all over the world, are now using spreadsheets to create tables, calculations, comparisons, overviews, etc for any personal or business needs.

Online Brand Positioning Competitive Analysis Worksheet, consists of:

  • Business’s target market description;
  • Distinctive characteristics of your product compared to your competitors’ products;
  • Comparison of pricing;
  • Breakdown of current and projected market share, sales, and revenues;
  • Analysis of marketing strategy and social media strategy;
  • Description of customer ratings of the features of each competitor.
  • Target market;
  • Social media strategies;
  • Number of social media accounts;
  • Facebook followers;
  • Instagram followers;
  • Linkedin followers;
  • Strengths;
  • Weaknesses;
  • Opportunities.

This useful worksheet will make the task a little easier and can be used for organization, analysis, accounting and storage of data in order to increase your productivity. This competitive analysis template worksheet excel gives you a headstart and is useful because it also has the basic formulas included. If time and quality are of the essence, this worksheet can certainly help you out! The best way to start is by downloading this sample competitive analysis worksheet now!

We provide this Competitive Analysis Report template to help professionalize the way you are working. Our business and legal templates are regularly screened and used by professionals. If time or quality is of the essence, this ready-made template can help you to save time and to focus on the topics that really matter!

Download this competitive analysis Excel spreadsheet directly to your computer, open it, modify it or print it directly. You'll see it is a great way to increase your productivity and to bring your task to a successful ending!


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