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Strengths: What advantages does your organization have What do you do better than anyone else What unique or lowest-cost resources can you draw upon that others can t What do people in your market see as your strengths What factors mean that you "get the sale" What is your organization s Unique Selling Proposition (USP) Consider your strengths from both an internal perspective, and from the point of view of your customers and people in your market.. Threats What obstacles do you face What are your competitors doing Are quality standards or specifications for your job, products or services changing Is changing technology threatening your position Do you have bad debt or cash-flow problems Could any of your weaknesses seriously threaten your business Tip: When looking at opportunities and threats, PEST Analysis can help to ensure that you don t overlook external factors, such as new government regulations, or technological changes in your industry..
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