Swot Analysis Worksheet


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Do you want a SWOT analysis of your company? Download thisSWOT Analysis Worksheet template now!

This worksheet can help you to outline goals and strategies for your business and marketing efforts. 

A more advanced model, that enables you to make a  strategic or detailed SWOT. is the following Strategic SWOT Excel template.

This SWOT Analysis worksheet includes the basic list of four elements: 

  • Strengths;
  • Weaknesses (or Limitations);
  • Opportunities;
  • Threats.

Strengths: 

characteristics of the business, or project team that give it an advantage over others

Some of the strengths on the list in this template:

  • reputation in the marketplace
  • expertise at partner level
  • services from existing branches;
  • staff experienced in the end-user sector;

Weaknesses (or Limitations): 
are characteristics that place the team at a disadvantage relative to others 

Some of the weaknesses on the list in this template:

  • too little sales or account;
  • customer lists are not checked;
  • no direct marketing experience;
  • downtime and slow systems and processes.


Opportunities: 
external chances to improve performance (e.g. make greater profits) in the environment 

Some of the opportunities on the list in this template:

  • little competition decisively;
  • the market is open to innovations;
  • export is possible;
  • more suppliers on the market.


Threats: 
external elements in the environment that could cause trouble for the business or project

Some of the threats on the list in this template:

  • small competitors that invade the marketplace;
  • very difficult to interpret market signals;
  • seasonal sales;
  • reputation increasingly dependent on sustainability;
  • distribution channel in jeopardy.


Internal factors:
the strengths and weaknesses internal to the organization. 

External factors:
the opportunities and threats presented by the external environment to the organization. 

After downloading and filling in the blanks, you can customize every detail and appearance of your SWOT and finish in minutes.

Download this SWOT Analysis Worksheet now! A more advanced model, that enables you to make a  strategic or detailed SWOT is the following Strategic SWOT Excel template.



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