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Strategic Sales Action Plan What is it How do you do it 2008 Table of Contents Page Content 3-4 Introduction 5 Section 1: The What of Strategic Planning 6 Why should departments and agencies plan strategically 7-8 Section 2: The How of Strategic Planning 9-10 How do I gather data and where do I get it from 11 Participant Selection 12 Survey/focus group question development 12-14 Core Values Development 15-17 Organizational Purpose Development 17-19 Organizational Vision Development 19-20 Organizational Mission Development 20-22 Organizational Goals and Objectives Development 22-25 What are Action Steps and how are they developed 25 Performance Audit Review of Organizational Strengths, Weaknesses, Opportunities, Threats SWOT 26 Gap Analysis Compare SWOT analysis information with Draft goals and objectives 26 Contingency Planning Worst and Best Case Scenarios 26 Integrated Functional Plans Action Steps 27 Implementation Considerations 27 Monitoring and Evaluation 28 -42 Short Cut Simplified Planning Model 43-57 Section 3: Sample Plan 58 Points to Remember Strategic Sales Action Plan This document is intended to provide the reader with information about strategic planning.. (source: Western Michigan University) Why Should Departments and Agencies Plan Strategically So your organization doesn t end up like this Also, planning strategically can help your department or agency: Improve the confidence of our citizens or customers in the capability of government Improve Program/Service effectiveness and management accountability by focusing on RESULTS Enable managers to improve service by developing a plan to meet objectives and providing information on program results service quality Improve effectiveness and efficiency of government agency operations Section 2: The How of Strategic Planning Getting Started Each organization needs to decide for itself when the time is right for a strategic plan.. 3M: To solve unsolved problems innovatively Cargill: To improve the standar
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