Marketing Manager Job Description


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Business Negosyo HR Marketing job description Properties San Manager Job Description Manage Creek

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ESSENTIAL  FUNCTIONS:   • Develop  and  maintain  relationships  and  communication  with  key  partners  in   Operations  to  create  solid  marketing  plans  and  serve  as  the  primary  point  of  contact   for  many  of  the  properties     • Drive  strategy  and  plan  and  execute  marketing  initiatives  for  new  projects,  menu   changes,  special  menus,  remodels  and  rebranding  campaigns   • Manage  annual  marketing  budgets  for  individual  properties   • Manage  brand  promotions  to  drive  sales   • Conduct  regular  research  analysis  of  existing  and  new  digital  marketing  platforms  to   determine  effectiveness     • Manage  online  restaurant/hotel  review  platforms  and  vendors  (Yelp,  Open  Table,   Trip  Advisor,  Urban  Spoon)   • Approve  all  local  print  advertising  and  manage  graphic  designers  on  ad  creation   • Recommend  development  and  implement  in-­‐store  marketing  materials  as   appropriate   • Develop  and  execute  customer  acquisition  and  retention  marketing  programs,  web-­‐ based,  database,  and  direct  to  consumer  marketing   • Lead  wedding  marketing  outreach  for  our  destination  properties   • Oversee  newsletter  campaigns  for  the  group  to  include  holiday  promotions     • Manage  advertising  and  public  relations  agencies,  utilizing  them  as  resources  for   brand  and  revenue  enhancement  programs   • Manage  all  digital  marketing  initiatives     • Manage  advertising  and  partnership  development  for  specific  properties     • Work  with  social  media  consultant  to  provide  content     • Provide  on-­‐site  event  support  where  necessary     REQUIRED  COMPETENCIES:   • Bachelor’s  degree  from  an  accredited  university  in  business,  marketing  or  related   major  is  preferred  but  not  required   • 2-­‐4  years  of  related  work  experience,  preferably  in  the  hospitality  industry   • Exceptional  written  and  oral  communication  skills   •


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