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5 Business strategy 5.1 Five Forces Threat of New Entry - Time long (getting the co-operation companies) - Cost cheap - Need of specialist for environment - Difficult for new Entries to get as innovative Supplier Power Supplier Power - Green green world (big) - Many potential - Electro-Korkisch Threat of Substitution - Difficult to make cheaper Threat Of New Entry Competitive Rivalry Threat of Substitution Competitive Rivalry - Zero exactly the same - Hundreds of travelling agencys - Couple environmental friendly agencies - Loyal customers Buyer Power Buyer Power - Lot’s of companies european wide - possibility to get big volumes THE GREEN TRAVEL AGENCY 4/23/2008 BUSINESS PLAN 11 (36) - Change of hotels/ New more environmental friendly hotels 5.2 Sixth force: The government Austria has a very good social state.. COSTS Cost of sales SG A Amortization EBITDA margin Amortization Operating income EBIT margin Long term interest Other finacial costs Total interests finacial costs Income before taxes EBT margin Taxable income Taxes Net income(profit, earninings) Net income margin 2
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