Draft Fundraising Strategic Plan

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trading) Legacy income Central support costs Total expenditure Total net income 2008 budget 2012 projection from 2008 2010 year end forecast 2015 projection 6,000 1,950 1,418 9,368 8,000 2,730 2,552 13,282 6,700 1,313 2,363 10,376 8,500 2,200 3,500 14,200 4,375 450 600 10 107 9,270 24,180 7,500 1,000 1,200 350 150 11,000 34,482 4,232 706 729 419 340 7,027 23,829 6,000 2,000 1,000 1,000 400 9,500 34,100 785 330 1,641 100 81 59 0 185 249 3,430 942 500 2,500 250 135 110 0 250 340 5,027 144 546 500 1,254 157 128 124 200 123 465 3,641 400 730 875 2,250 375 150 330 200 500 450 6,260 20,750 29,455 20,188 27,840 This excludes any income received from new trading partnerships (for example: bringing new products/services for people with MS to market) Page 6 of 18 - DRAFT v2 - Funding our strategy 2011-2015 Fundraising activities It is important for the MS Society to have a balanced portfolio so that we are not greatly at risk.. We will:  Deliver this fundraising strategy and implement it UK-wide  Engage across the organisation so all staff and volunteers understand their roles in delivering our fundraised income  Ensure all donors develop positive relationships with the Society and reach their maximum giving potential  Establish good processes and measures so our activities deliver against objectives and ensure our activities conform to the highest standard of regulation  Invest in new ideas and innovation, continually scanning the external environment  Invest in our fundraising team UK-wide so that our staff are expert, engaged and inspiring Our core objectives:  Grow gross income to receive a minimum of £34.1m per annum (pa) by 2015  Plan our work as one team and deliver our individual department’s objectives  Plan and implement legacy marketing strategy across the organisation  Plan and implement our 2013 celebrations and appeal  Implement a programme across the Society to steward all our donors appropriately  Work with branches so they are engaged in fundrai

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