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e-music business game newsletter, August— September 2007 August—September, 2007 Newsletter With the backing of the EU Leonardo da Vinci program An e‐Business Model Ontology for Modeling e‐Business Highlights • Index Building e‐business sites: Phased approach 2 2 Step‐by‐step guide for building a Web presence B2B: Transforming busi‐ ness processes for e‐ business 3 e‐marketplace model 3 Integration of Bargain‐ ing into E‐Business Sys‐ tems 4 6 After explaining why business executives and academics should consider thinking about a rigor‐ ous approach to e‐business mod‐ els, we introduce a new e‐ Business Model Ontology.. This introduces new layers of application processes such as: • Supply Chain Management (SCM): For your suppliers’ audi‐ ence to access your core • Customer Relationship Man‐ agement (CRM): For your cus‐ tomers’ audience • Business Intelligence (BI): For your internal staff such as sales, planning, marketing, and busi‐ ness executives, and e‐ commerce, which allows your customers and business partners to purchase your goods and track orders over Internet Our definition of e‐business is to “transform key business proc‐ esses by leveraging traditional IT and Internet technolo‐ gies”.. Before we continue, let’s summarize some of the terminology: • Synonyms referring to existing business applications are: ‐ Core Business Solution ‐ LOB (Line‐Of‐Business) ‐ Back‐end application ‐ ERP system ‐ Transactional system • Extending the existing business application to an Internet audi‐ ence includes the terms: ‐ e‐business ‐ B2B ‐ Business transform Of course, each of these names carries its own meaning..
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