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American Psychological Association (APA) Style Based on the Publication Manual of the American Psychological Association (2001) Whenever you quote someone else directly, paraphrase someone else’s ideas, summarize someone else s ideas, report someone else’s statistics, or report a piece of unique information, you need to cite the source and give its authors credit for their ideas and work (O’Hair, Stewart, Rubinstein, 2001).. Gerbner, Gross, Morgan, and Signorielli (1994) argue that the kinds of television programs an individual chooses to watch are ultimately irrelevant because the images of television programming are uniform: “…the pattern of settings, casting, social typing, actions, and related outcomes…cuts across program types and viewing modes and defines the world of television” (p.. According to the originators of the theory, the type of television programming a person chooses to watch does not really matter because all television programming tends to communicate the same general message: “…the pattern of settings, casting, social typing, actions, and related outcomes…cuts across program types and viewing modes and defines the world of television” (Gerbner, Gross, Morgan, Signorielli, 1994, p.. Here are some examples: Arbitron and Nielsen (n.d.), who are working together to launch Project Apollo, describe the project on its website as a “national marketing research service that collects multimedia and purchase information from a common sample of consumers in order to measure the return on investment for marketing efforts” (¶ 2).. Retrieved January 22, 2008 from the Internet Movie Database: http://www.imdb.com/title/tt0413300/business In regards to the Internet Movie Database: if you are using the website as a fast and efficient way of finding out information that would be available in a movie or television program’s credits (i.e., the names of a specific work’s writer, producer, director, or production company) you do not have cite IMBD itself..
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