It Strategic Communications Plan

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How to draft a It Strategic Communications Plan? An easy way to start completing your document is to download this It Strategic Communications Plan template now!

Every day brings new projects, emails, documents, and task lists, and often it is not that different from the work you have done before. Many of our day-to-day tasks are similar to something we have done before. Don't reinvent the wheel every time you start to work on something new!

Instead, we provide this standardized It Strategic Communications Plan template with text and formatting as a starting point to help professionalize the way you are working. Our private, business and legal document templates are regularly screened by professionals. If time or quality is of the essence, this ready-made template can help you to save time and to focus on the topics that really matter!

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Strategic Communications Plan Template 301 W Northern Lights Blvd, Ste 400 Anchorage, AK 99503 907 297-2700 907 366-2700 (toll free in Alaska) 907 297-2770 (fax) CONTENTS 1 INTRODUCTION How to use this template 2 BEFORE YOU BEGIN Communications infrastructure, goals, targeting and research 3 FRAMING AND MESSAGES Frame the issue, choose messages and spokespeople, identify news hooks and communications outlets 4 NEWS MEDIA Which outlets will you reach out to and what tools will you need to be successful 5 FOLLOW-UP Evaluate your efforts The purpose of a strategic communications plan is to integrate all the organization’s programs, public education, and advocacy efforts.. 4 Deliverables/Collateral/Event What deliverables/collaterals/events do you need to communicate with reporters Media advisories News releases Fact sheets Brief bios of spokespeople Brochure Web newsroom Media briefings To which reporter can you offer personal attention Additional Deliverables What additional deliverables will pique reporters’ interest and help make your case Web newsroom reports Web newsroom polls Web newsroom scorecards Track Coverage What’s your system to capture your media hits Evaluation How will you evaluate your efforts 2006 RASMUSON FOUNDATION AND THE SPIN PROJECT..

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