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Segment: Corporate Action Item Quarterly lunch with top accounts Send out a monthly electronic newsletter to all corporate accounts Anticipated Cost 1000 Action Owner DOS Implementation Date Once per quarter 0 Sales Assistant 15th of every month Recap Page 9 of 15 Target Market Sports Groups Example: Segment’s Needs Close proximity to arena or field Convenient access to recreational activities Sample Offering to Segment Within a six mile radius of four hockey arenas, two soccer fields and five baseball fields Onsite swimming pool, nearby a variety of shopping and other indoor and outdoor recreational venues Positioning Statement: Sample Hotel is located just minutes from a variety of hockey arenas, soccer fields and baseball fields that house many tournaments throughout the year.. Segment: Weekend/Leisure Action Item Anticipated Cost 0 Action Owner DOS Implementation Date April through September Place package on WebExtra 0 DOS April through September Have it placed on attraction’s Web site 0 DOS April through September Advertise in local papers starting in a 2 hour driving radius 600 DOS April through September Create a local attraction package Recap Page 11 of 15 Target Market Training Groups Example: Segment’s Needs Sleeping rooms and meeting space Catering Close proximity to their local corporate office Sample Offering to Segment Provide multiple meeting room that can accommodate up to 65 people classroom style Offer a variety of catering menus for breakfast lunch and dinner Surrounded by business in a four to eight mile radius Positioning Statement: Sample Hotel is the perfect location for your next off site corporate training session..
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