Finance Geographical Structure for Apple Computer CEO Steve Jobs Apple Products Apple Americas Apple Europe Apple Pacific Canada France Australia Latin America/ Caribbean Japan Far East Sales Service and Marketing to Regions Source: www.apple.com Dual-Authority Structure in a Matrix Organization President Director of Product Operations Product Manager A Product Manager B Product Manager C Product Manager D Design Vice President Mfg Vice President Marketing Vice President Controller Procurement Manager Strengths and Weaknesses of Matrix Organization Structure b STRENGTHS: b • Achieves coordination necessary to meet dual demands from customers • Flexible sharing of human resources across products • Suited to complex decisions and frequent changes in unstable environment • Provides opportunity for both functional and product skill development • Best in medium-sized organizations with multiple products WEAKNESSES: • Causes participants to experience dual authority, which can be frustrating and confusing • Means participants need good interpersonal skills and extensive training • Is time consuming involves frequent meetings and conflict resolution sessions • Will not work unless participants understand it and adopt collegial rather than vertical-type relationships • Requires great effort to maintain power balance Source: Adapted from Robert Duncan, “What Is the Right Organization Structure Decision Tree Analysis Provides the Answer,”Organizational Dynamics (Winter 1979): 429..
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