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Executive Summary 1-1 Mission 2-1 Company Overview 3-1 Legal Business Description 3-2 Strategic Alliances 3-3 Product 4-1 Current Product 4-2 Research and Development 4-3 Production and Delivery 4-4 The Market 5-1 Market Definition 5-2 Customer Profile 5-3 Marketing Plan 5-4 Sales Strategy 5-5 Distribution Channels 5-6 Advertising, Promotion, PR 5-7 Competition 6-1 Risk/Opportunity 7-1 Management Team 8-1 Capital Requirements 9-1 Exit/Payback Strategy 9-2 Financial Plan 10-1 Assumptions 10-2 Financial Statements 10-3 Conclusion 10-4 Exhibits 11-1 Executive Summary If the executive summary doesn t succeed, your business plan will never sell investors.. We can achieve this because the funds will allow us to describe what you will do with the funds, such as a) marketing for your new product, b) build or expand facilities to meet increased demand, c) add retail locations or others means of distribution, d) increase research and development for new products or to improve existing ones.. The following factors are taken into account when considering a trade show will this event help deliver our message to our target audience Does the location of the show have significance Is the time frame convenient Is it a "must-go show" Competition Tell us about key competitors in regard to product, price, location, promotion, management, and financial position.. Officers and Key Employees Age Stock A , President B , Vice President of Marketing C , Vice President of Sales D , Vice President of Finance E , Vice President of R D F , Vice President of Operations G , Controller H , Corporate Attorney Ownership The company has authorized x shares of common stock, of which 100 are issued and outstanding.. Inventor 22 22 Management Team 10 10 Seed Ventures 10 10 Professional Support We have strung together a team of professionals, including Corporate Attorney Accounting Firm Other Consultants Board of Advisors, Directors We have also secured the assistance and support of the following bus