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Table of Contents Summary 2 Table of Contents 4 The Business Business Description 6 Products and Service 6 Management Plan 7 Operations Plan 10 Risk/Opportunity Analysis 14 Marketing Plan The Market 16 Market Research 18 Marketing Strategy 19 Pricing Policy and Sales Terms 19 Distibution and Customer Service 20 Advertising and Promotion 21 Market Forecast 22 Financial Plan Capital Requirements 24 Use of Proceeds 25 Opening Day Balance Sheet 26 Start-up Costs 27 Break-even Analysis 28 Key Financial Ratios and Formulae 28 Pro forma Balance Sheet 29 Pro forma Income Statements 30 Pro forma Cash Flow Statements 33 Pro forma Sales (in units) 36 Appendix A.. Clips from industry publications and media coverage THE BUSINESS Business Description 6 Product 6 Unique Features 6 Management Plan (Organizational Chart) 7 Management Team 7 Ownership 8 Professional Support 8 Board of Directors 9 Operations Plan 10 Facilities 10 Equipment 10 Statement of Long-term and Short-term Goals 11 Scheduling 12 Process Description 13 Risk/Opportunity Analysis 14 Business Description The Company was founded in date and describe what your business does, such as baby products manufacturer, distributor of pencils, provider of medical services .. Inventor 22 22 Management Team 10 10 Seed Ventures 10 10 Professional Support We have assembled a team of professionals, including Corporate Attorney Accounting Firm Other Consultants MANAGEMENT PLAN (cont.,.) Board of Advisors, Directors We have also secured the assistance and support of the following business and industry experts to help in the decision making, strategizing, and opportunity assesment process.. THE MARKETING PLAN The Market 16 Competition 17 Market Research 18 Marketing Strategy 19 Marketing Objective 19 Market Position 19 Pricing Policy 19 Sales Terms 19 Methods of Distribution 20 Customer Service 20 Advertising and Promotion 21 Market Forecast 22 THE MARKETING PLAN The Market We define our market segment as the writing and drawing in