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Insert Company Logo Here Marketing Plan Contents Marketing Plan 4 Marketing Plan Summary 7 Your Business 8 Business name: 8 Business structure: 8 ABN: 8 ACN: 8 Business location: 8 Date established: 8 Business owner(s): 8 Owner/s experience: 9 Products or Services: 9 Market Overview 10 Target market: 10 Customer profile: 10 Competitor profile: 10 Marketing Objectives 11 Goals/objectives: 11 Marketing Strategy 12 Your strategy and marketing mix: 12 Action Steps 13 Top 10 Action Steps: 13 Background Analysis 14 Business overview 15 Business name: 15 Business structure: 15 ABN: 15 ACN: 15 Business location: 15 Date established: 16 Business owner(s): 16 Owner/s experience: 16 Vision statement: 16 Mission statement: 16 Business objectives: 16 Short Term goals: 16 Long Term goals: 17 Products: 17 Financial Analysis: 17 SWOT analysis 19 SWOT activity sheet 20 The Market Overview 21 Your Market 22 Market research and environmental/industry analysis: 22 Your Customers 23 Target customers: 23 Customer profile: 24 Your Competitors 25 Competitor analysis: 25 Competitor profile: 26 Your Marketing 27 Marketing Strategy: 29 Your PRODUCT or service 30 The PRICING of your product or service 32 Your POSITION (Place) in the marketplace 34 Sales and distribution channels 34 The PROMOTION of your product or service 36 The PEOPLE in your business (salespeople, staff etc.) 38 The PROCESS represents the buying experience 40 The PHYSICAL ENVIRONMENT where the good/services are presented 41 PRODUCTIVITY is an essential part of meeting a customer s needs 42 Marketing Activity 43 Your Finances 45 Marketing Budget YEAR 45 Organisational Implications 47 Contingencies 47 Monitoring/measurement activities 48 Supporting documentation 49 Glossary 50 Marketing Plan Summary Guidance: Complete this page last.. It should define the PURPOSE and PRIMARY OBJECTIVES of your business and answer the question, What do we do Business objectives: Guidance: What are your short and long term goals for your busine