mergers, joint ventures or strategic alliances moving into new market segments that offer improved profits a new international market a market vacated by an ineffective competitor A threat could be: a new competitor price wars with competitors a competitor has a new, innovative product or service competitors have superior access to channels of distribution taxation is introduced on your product or service Part 2 Performing a SWOT Analysis on an Organization.. SWOT Analysis Assignment Part 1 SWOT analysis - Markham Leisure Centre Student Name: Marking Scheme: Knowledge: Strengths, Weaknesses, Opportunities and Threats are properly categorized..
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