Non Profit Marketing Plan


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Environmental scan: What policies, practices, or other factors could help or hurt your marketing success Competitive analysis: What are other organizations providing in terms of content, programs and resources How successful are they Audience research: What does your audience think about your organization, its work and/or the issues you work on Marketing audit: What current marketing work is succeeding, and what needs to change and how Internal audit: What are the perceptions, hopes, ideas and concerns of staff and leadership in relation to the marketing agenda 4.. Resources What s needed to implement Part One Roles and Responsibilities Key Questions: Who does what Existing staff New staff Outsource Social capital (boar members, volunteers, other connections) How many hours (per week or month) is it expected to take What training (if any) is necessary to build necessary skills Part Two Budget Key Question: How much is it going to cost Ideal to begin planning process with an idea of what you can spend so you can plan realistically..


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