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Sample Market Analysis Market Analysis Customers Family Farmers Choice has developed a database of present customer who buy on a regular basis and customers who have bought only occasionally as the opportunity presents itself, such as at farmers markets.. Based on data in the U.S. Census Bureau databases, estimated customer potential is as follows: Big Town Farmers Market 55,000 Lotus 10,000 Keeper 10,000 Sagmore 15,000 Cool Springs 5,000 Market Size and Trends 1997 18.2 billion pounds of pork produced 1998 19.0 billion pounds of pork produced 1999 19.4 billion pounds of pork produced Source: Steve Meier, National Pork Producers Council.. Average prices received by the producer have decreased in recent years: 1997 52.90 per hundred weight 1998 34.40 per hundred weight U.S. per capita consumption of pork is declining: 1980 57.3 pounds per person 1996 49.1 pounds per person In spite of declining per capita consumption of pork, consumers still spend more money on pork per year than on poultry and fish.. Farmers Rated Best in Ensuring Food Safety Survey Identifies Consumer and Editor Opinions about Food Issues DES MOINES, Iowa Tuesday, September 29, 1998 Food safety has surpassed issues such as crime prevention, health and nutrition, environmental protection, water quality and recycling as the most important public issue facing consumers.. Following is an analysis of Farmers Choice strengths and weaknesses, opportunities and threats: SWOT Analysis (Strengths and Weaknesses Opportunities Threats) What Does the Coop Have to Sell Carcass Breakdown(Pork) Typical Market Pig Live weight (pounds) 250 Carcass weight (pounds) 184 Backfat 10th rib (inches) 0.9 Loin-eye area (square inches) 5.2 Fat-free lean index (percentage) 48.0 Pounds of lean meat 88.6.
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