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Marketing Research Proposal 1 New media: effective only when targeting young consumers A study observing the use of new media and marketing effectiveness on young consumers Marketing Research Proposal 2 Abstract This research paper examines whether or not the new media marketing techniques are only targeted for young consumers and how effective they are.. Marketing strategies targeting young people are not only linked to juvenile identification processes, but, according to Li and Bernoff (2008), youngsters eighteen to twenty five years have become major consumers and create a strong market for all companies, mainly because they have a larger amount of money and because of this can make their own decisions as consumers exercise their rights and duties and influence consumption.. This technology, and new media in general, has applications in direct marketing affect more sophisticated use of information: transforms the place and how it supplied products alters the way you need to understand and target consumers expands the possibilities of success with the introduction of new products, and create opportunities to completely new approaches in sales strategies (Blais, Craig, Pepler Connolly, 2008).. Social Media Appealing Brands Using the example of Social Media Cultural Events are ideal for promotion as there is a phenomenon on the Internet today is called "virtuality" for example: the theatre created a Twitter account and post the event, they read, they cared and I thought of sharing and retweeted, then if those who follows and sees RT also seems important to give a RT and that is how a viral campaign is created.. Ethical Issues For researchers moving in orbit humanistic interpretative assail them in certain research situations, some reasonable doubts, for example, on whether to inform parents and teachers of their children certain confidences, about whether to record the help of any technical means, or simply record, which tells an interviewee, or own issues of inte
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