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Download this Official Birthday Wishes Email template now and make life a little easier!Birthday emails Best practices guide Birthday emails Why should birthday emails be a part of every brand’s email marketing program Because they work It should come as no surprise that personal and meaningful birthday emails earn significantly higher open and click rates compared to regular promotional mailings.. QT The reminder: Example 1 1 Sent: February 1 Subject line: It s Your Birthday Month, Celebrate 2 Sent: February 21 (day before birthday) Subject line: Don t Forget, Your Birthday Treat Awaits… The reminder: Example 2 Sent: February 1 Subject line: Happy birthday, Elaine A surprise awaits inside.. Subject line: HAPPY BIRTHDAY, ELAINE ENJOY A FREE FULL-SIZE MASCARA WITH ANY 35 PURCHASE 19 of all subject lines include first name personalization Summary With birthday emails generating transaction rates that are almost 5x higher than those of regular promotional mailings, it’s clear that brands can benefit from sending special birthday emails and offers to customers..