THE SWOT ANALYSIS OF A SEASIDE HOTEL COMPANY Case Studies Keywords tourism, hospitality industry, SWOT analysis, company performance.. Practical Application of Science Volume III, Issue 2 (8) / 2015 Since tourism accommodation capacities and the leisure offer proved to be outdated and uncompetitive, and tourism services and programs have not met improvements, being of modest quality, the value for money is unconvincing to the representatives of tourism demand.. As a result, they increasingly need a new model of tourism policy, which influence their competitive position in the current competitive conditions.( Adamou A., Clerides S.,2010) The adoption of strategic decisions is founded on an extensive process of analysis and assessment of the company’s action environment, of competitiveness, and of its capacity to cope with the challenges and changes of the company’s external and internal environment.. Their correct identification plays a particularly important role, allowing companies to define their marketing strategy based on the relevant parts of the sector where they operate. Aiming at identifying and improving the financial and economic performance of hotel companies, I propose a SWOT analysis based on the following aspects (Table 1)..
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