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Social Media Marketing Plan TPNM 2 Social Media Marketing Plan Social Media Marketing Plan - Contents Introduction Overall Goals and Objectives Market Analysis China Japan Russia Turkey Israel Social Media Marketing Campaign Implementation Plan Social Media Technologies and Platforms Action Plan Resource Planning The IPA Cross-Border Programme "Greece - Albania 2007 - 2013" is co-funded by the European Union and by National Funds of Greece and Albania TPNM 3 Social Media Marketing Plan Introduction The creation and accessibility of the Internet have fundamentally changed how travelers access information, the way they plan for and book trips, and the way they share their travel experiences.. The IPA Cross-Border Programme "Greece - Albania 2007 - 2013" is co-funded by the European Union and by National Funds of Greece and Albania TPNM 9 Social Media Marketing Plan Key Insights: Online Users: 99,1 million internet users (78 penetration) 17 hours average time spend online each week per user Social Media: 24,7 million users on top social networks (19 penetration) 25 of worldwide tweets emanating from Japan 57 of Facebook users are male and 43 are female 81 of Facebook users are between the ages of 18 and 44 Tourist Profile: 56 of travelers are male and 44 female 4,6 were first time travelers, 14 had traveled 1-2 times, 19 had traveled 5-8 times and 47 had traveled 9 or more times 66 made one trip in a year, 20 made two trips, 7 three trips and 7 four trips or more 78 acquired information from the Internet Source: Japan National Tourism Organization http://www.jnto.go.jp/eng/ The IPA Cross-Border Programme "Greece - Albania 2007 - 2013" is co-funded by the European Union and by National Funds of Greece and Albania TPNM 10 Social Media Marketing Plan – Russia – Outbound tourism in Russia grew 19 year-on-year to over 3.3 million in the first quarter of 2013, the Federal Tourism Agency website reported on Monday, referring to tentative
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