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Strategic Marketing
and Communications
Three-Year Plan
(FY 12 to FY 14)
Final Draft
Submitted on behalf of the UHCC Marketing Committee
Bonnie Beatson, Windward CC
Kathleen Cabral, Leeward CC
Doodie Downs, Hawai‘i CC
Tony Kilbert, Kaua‘i CC
Susan Lee, Chair, OVPCC
Billie Takaki Lueder, Honolulu CC
Paul Sakamoto, OVPCC
Emily Sullivan, Maui College
Louise Yamamoto, Kapi‘olani CC


The trick is in what one emphasizes. We either make ourselves miserable, or we make ourselves strong. The amount of work is the same. – | Carlos Castaneda