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Marketing Your Nonprofit Organization
Bridget Hartnett, CPA
Ron Matan, CPA
Spring 2011
Abstract
This white paper will draw the distinction between a nonprofit organization’s
marketing and branding efforts and its donor development activities. As such it
will present a range of integrated marketing tactics that can be adapted by most
small to mid-size organizations to help enhance their reputation and gain greater
exposure in the community leading to more effective interactions with donors and
volunteers.