GUILLERMO BATISTA 
1004 Elm Hills Rd. • Chattanooga, 
TN 37415-3718
 • Phone: 555-489-7635 • Email: 
[email protected]  INTERNATIONAL BUSINESS MANAGEMENT EXECUTIVE  
Strategic Planning • Solution Selling • Market Positioning • Competitive Analysis  
Opportunity Identification • Market Risk Analysis • Contract Negotiation  
Distributor Network Development • Budget Administration 
PROFESSIONAL PROFILE 
  Strategy-minded and results-producing international sales and marketing professional with 
comprehensive executive experience in business development and financial operations. 
  Master’s-degreed achiever with P&L responsibility for international market penetration and expansion. 
  Energetic team-builder and motivator who can hire, train, and direct independent sales representatives, 
lead direct-sales and distributor-sales organizations, establish goals and controls, monitor results to 
consistently increase profit margins, enhance market position, reduce operating cost, and meet strategic 
objectives.  
  Strong intercultural communicator who is well-versed in cross-cultural business practices, adept at 
collaborating with business partners in Latin America, fluent in English and Spanish, and conversant in 
Brazilian Portuguese. 
PROFESSIONAL EXPERIENCE 
General Sales Manager Latin America, Michaelson Electronics, Chattanooga, TN, Nov. 2006 to 
present 
  Oversee all sales and marketing functions for leading designer, manufacturer, and marketer of 
advanced industrial instrumentation technologies and consulting services. 
  Play instrumental role in company growth; successfully turned around Asia Pacific and European 
Regions within a year at company president's request; increased sales by 125 percent, thus achieving 
growth and profitability objectives; promoted as a result of turnaround success.. 
  Consistently establish relationships with key Latin American industry decision-makers. 
  Define world area budgeting, forecasting, revenue, and profitability objectives. 
  Attained average annual sales growth of 45 percent during six-year period by formulating and 
implementing international sales and marketing strategies. 
  Consistently achieve profit contribution of 49 percent of sales. 
  Deploy strong background in large project pursuit and account management.  
  Negotiated and won multimillion-dollar contracts with key Latin American companies.  
  Consistently recognized by executives for exceptional business-development accomplishments. 
  Directly manage distributor network, contracting distributors in Argentina, Brazil, Venezuela, Bolivia, 
and Central America; opened sales offices in Brazil and Venezuela.  
  Improved response time on customer support issues from average of nine days to one day. 
  Earned Exporter of the Year Award presented by U.S. Department of Commerce. 
Management Consultant, Worldwide Scheduling Company, Conshohocken, PA, June 2002 to Oct. 
2006 
  Directed consulting engagements in manufacturing and operations strategy for manufacturing 
consulting company primarily engaged in world-class manufacturing solutions for industrial 
manufacturers.  
  Collaborated with Fortune 1000 companies to improve operating effectiveness, resulting in 
increased productivity, better utilization of equipment and facilities, reduced cycle time, 
minimized inventories, and improved customer service. 
  Implemented manufacturing improvements, resulting in annualized savings of $2.5 million per 
project. 
  Succeeded in identifying processes and complex systems; interacted with clients to streamline 
operations, establish goals, and implement manufacturing strategies to achieve those goals.