
nobody knows who it is, where it’s going or why it even set sail. A good marketing 
plan can set you up for success, identifying the right tools and messages to 
from the competition. 
Use our customizable template and create a roadmap to your most successful 
year yet! Determine your business goals, identify your customers and competition, 
outline a plan for generating leads, and more. 
To populate the template, simply place your cursor in a 
 and enter 
the information. After you populate your template, save it to your laptop. Remember 
that your marketing plan is a living document and you should expect to revisit and 
update it regularly.
Our marketing plan template covers the following topics:
•  Vision
•  Our Team
•  Target Customer
•  Goals 
•  Unique Selling Proposition
•  SWOT Analysis
•  Competitive Analysis
•  Marketing Materials
•  Marketing Calendar
•  Lead Generation
•  Lead Conversion
•  Sales Forecast
•  Customer Service
•  Measuring Performance