Business Plan Checklist 
 
Company Name:   
Owner’s Name:  
Date:        
 
It is recommended that the items mentioned be added to the business plan. Items shown 
in bold are those items which are considered to be extremely important when seeking 
financing. 
 
PLAN FORMAT  
___ Use 8½” x 11” White Paper  
___ Narrative should be 10-20 Pages [Does not include Financials or Appendices]  
___ Use a 3-Ring Binder [Do not use Spiral Binder]  
___ Include Graphs, Drawings, Charts, & Tables  
___ Bold the most important Sentence on each Page [Do not Bold Headings]  
___ Use Objective Adjectives [Do not use Subjective Adjectives]  
 
COVER PAGE  
___ Show the Business Name  
___ Show the Business Address  
___ Include the Company Logo/Slogan  
___ Show the Telephone/Fax Number  
___ Present the Web Address  
___ Include the Contact Person’s Name, Phone Number, & Email Address  
 
TABLE OF CONTENTS  
___ List All Major Headings & Sub-Headings  
___ List the Contents of the Appendices  
___ Make sure the Page Numbers correspond correctly to the Plan
 
EXECUTIVE SUMMARY 
 
This is the most important section of the plan. Write this section last! This section should be 
no longer than two pages. Write one paragraph (five to 8 sentences) summarizing the facts for 
each of the above paragraphs. It discusses the business opportunity, product/service description, 
current business position, financial potential, and the financing request, in very concise and 
precise language. Remember the major purpose of this section is to entice the reader to 
read the entire plan. It must sell the reader on the economic opportunity of this idea and your 
ability to make this venture successful.