
 
 
AUDIENCE DEVELOPMENT WORKSHOP Agenda 
 
Location:     North Vancouver 
Venue:         Community Room, Lynn Valley Library, 1277 Lynn Valley Rd. 
Date:            1:00 pm - 4:00 pm Thursday November 21, 2013 
 
 
With so many entertainment options to choose from these days, the competition for audiences 
can be fierce! 
 
 
1:00-1:15   Welcome and Introductions  
    Barb Mclean, Cultural Development Officer, The Arts Office 
 
1:15 -2:15  How to reach out to existing and new audiences in unique ways.  
Presenters: 
Heather Redfern - Executive Director, The Cultch  
Joseph Bardsley - Development Manager, Vancouver Opera  
Colleen Maybin - Community Engagement Manager, Vancouver Opera  
Ruth Payne - Visual Arts Coordinator, Ferry Building Gallery, West Vancouver  
 
2:15-2:30   Networking break  
 
2:30-3:30   Breakout sessions   
•  Audience Development Strategies 
•  Audience Research 
•  New Technologies 
 
3:30-4:00   Q&A, Final thoughts, Wrap