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COMPETITOR ANALYSIS
John A. Czepiel
Professor of Marketing and Stern Teaching Excellence Fellow
Leonard N. Stern School of Business
New York University
New York, New York 10012
Telephone: (212) 998-0510
e-mail: [email protected]
and
Roger A. Kerin
Harold C. Simmons Distinguished Professor of Marketing
Edwin L. Cox School of Business
Southern Methodist University
Dallas, Texas 75275
Telephone: (214) 768-3162
e-mail: [email protected]u.edu