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STRATEGIC MARKETING PROPOSAL
PLAN FOR A COSMETICS COMPANY
Case: BB Cream of Maybelline New York Vietnam
LAHTI UNIVERSITY OF APPLIED
SCIENCES
Degree programme in International
Business
Bachelor Thesis
2015
Nguyen, Thi Xuan Quynh
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Leadership is the art of getting someone else to do something you want done because he wants to do it. | Dwight Eisenhower