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STRATEGIC MARKETING PROPOSAL

PLAN FOR A COSMETICS COMPANY

Case: BB Cream of Maybelline New York Vietnam

LAHTI UNIVERSITY OF APPLIED

SCIENCES

Degree programme in International

Business

Bachelor Thesis

2015

Nguyen, Thi Xuan Quynh

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Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches. | Napoleon Hill