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STRATEGIC MARKETING PROPOSAL

PLAN FOR A COSMETICS COMPANY

Case: BB Cream of Maybelline New York Vietnam

LAHTI UNIVERSITY OF APPLIED

SCIENCES

Degree programme in International

Business

Bachelor Thesis

2015

Nguyen, Thi Xuan Quynh

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The trick is in what one emphasizes. We either make ourselves miserable, or we make ourselves strong. The amount of work is the same. – | Carlos Castaneda