
Business Plan 
Contents 
Introduction ............................................................................................................................................ 3 
Background and Context ..................................................................................................................... 3 
Author’s Introduction ......................................................................................................................... 3 
Brief Description ................................................................................................................................. 3 
Strategy ................................................................................................................................................... 4 
Business Drivers .................................................................................................................................. 4 
General ............................................................................................................................................ 4 
Vision ................................................................................................................................................... 4 
Mission ................................................................................................................................................ 4 
Values .................................................................................................................................................. 4 
Core Activities ..................................................................................................................................... 4 
Offering ........................................................................................................................................... 4 
Service Categories ........................................................................................................................... 5 
Non-strategic Services ........................................................................................................................ 5 
Business Model ................................................................................................................................... 6 
Governance Model ............................................................................................................................. 6 
Stakeholders ........................................................................................................................................... 6 
Eli De Friend ........................................................................................................................................ 6 
Itecor International or other long term strategic partner .................................................................. 6 
Opportunities .................................................................................................................................. 6 
Concerns ......................................................................................................................................... 7 
Third party investors ........................................................................................................................... 7 
Operations .............................................................................................................................................. 7 
Marketing ............................................................................................................................................ 7 
Market Overview ............................................................................................................................ 7 
Client Profile .................................................................................................................................... 7 
Start Up ........................................................................................................................................... 8 
Business Begins ............................................................................................................................... 8 
Cruising Speed ................................................................................................................................. 8 
Competition .................................................................................................................................... 9