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The Keys to Success:
Strategic Plans
Marketing Plans
Operating Plans
Financial Plans
Organizational Plans
Business Plans
Second Edition
United States
Department of
Agriculture
Forest Service
Northeastern Area
State and Private Forestry
Newtown Square, PA
July 2005
NA-TP-03-05
A Planning Guide for Small
and Medium Size Wood
Products Companies
Jeff Howe and Steve Bratkovich


Winning is not a sometime thing; it’s an all time thing. You don’t win once in a while, you don’t do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing. | Vince Lombardi