HTML Preview Sample Media Plan page number 1.
Media Plan
Engaging the media is essential in promoting your event and
your message.
Sample Media Plan
News Advisory
• A sample news advisory is provided online
• Purpose is to alert media of a newsworthy event
• Release 1 week prior to event
Local Media Calls
• Follow up News Advisory with personal invitation request
• Complete 3 days prior to event
Press release
• Submit on event day
Advertising
• As your budget and timeline allow, advertise your event in
the newspapers, magazines or on local radio stations
Press Packets
• Provide to media attendees the day of the event
• Include the following in the press packet:
o Event Overview (online)
o Agenda or Program
o Speaker biographies
o News Advisory & Press release