Strategic Marketing Plan
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Sneak preview:
Results follow: Charlevoix Public Library Page 4 Strategic Marketing Plan Strengths: Staff: Teamwork Quality of Management Experience Education of staff Composure communication Director - leadership Building: Not just books (social interaction) History Layout Belvedere Room Programming – adult and youth Innovative services Hours Friends of the Library – volunteers Collection – the variety historical Art Displays Dynamic Environment Resources available: PAC2 MelCat Library Philosophy of everyone leaves with what they came in for Library Board Collaborations Technology plans Focus on enhanced computer literacy Financial operations Reputation in community – people want to be involved with library Opportunities: Computer Education Stronger connection with the schools More outreach Marketing on local cable Bookmobile Librarian calendar Illiteracy programs and services ESL collections and services Connection with the tribal community Use outside groups for promotion Staff visit other libraries and conferences More feedback from citizens – i.e.: suggestion box/blog Support for workers that are retraining Increase support base Better service to businesses Bad Economy Music Programming for teens Defining market – contact non-users Roof – solar/wind/rain garden uses Our visitors and program participants that use the meeting room but not the library Charlevoix Public Library Weaknesses: Building layout – handicap accessibility (ramp at Mason…) Lack of Staff gender and racial diversity DVD collection – not large enough Staff composure after too many hours on desk Lack of computers during peak hours Don’t draw from all segments of population Lack of diversity on Board - not representative of total community Relationship with schools Not enough staff time for them to be thorough 100 Endowment program No coffee shop Not enough technology assistant help Youth programs not reaching targeted populations Communication of policies to public Expectations of library very high No stage
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