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SAM SMITH
123 Any Street Any Town, USA 12345
Mobile Telephone: 123.456.7890 Home Telephone: 123.456.7890 Email: samsmith@hotmail.com
EXPERIENCED EVENT PLANNER/MARKETING & PROMOTIONS MANAGER
PROFESSIONAL PROFILE
A client-driven and results-oriented Marketing, Promotions, and Event Planning Professional with over 5 years of
industry experience and an impressive record of achievements within the corporate, special event, and wedding
planning arena. Recognized as a performer able to manage multiple responsibilities simultaneously, proactively resolve
issues, and consistently meet and exceed established goals and objectives. Articulate communicator and presenter
with exceptional interpersonal, organizational, and time management skills and a proven ability to plan and
synchronize the essential details of multiple events in an efficient and resourceful manner. A team-player and leader
demonstrating a high-level of accuracy and thoroughness; recognized for capacity to work autonomously as well as
collaboratively, function in a dynamic and changing environment, and interact effectively with all levels of support
staff and management. Strong qualifications in personnel development and relationship management.
CORE COMPETENCIES
Event Planning/Coordination
Client & Vendor Relations
Budget/Resource Administration
Business Development/Sourcing
Location/Site Selection
Forecasting/Tracking/Analysis
Traditional/Interactive Marketing
Contract/Price Negotiation
Pre-Planning/On-Site Management
Proposal Creation & Delivery
Quality Assurance/Control
Post-Program Review/Assessment
Facility/Operational Management
Staff Supervision/Training
Networking/Referral Generation
EDUCATION
Bachelor of Business Administration; Major in Marketing
Loyola University, New Orleans, Louisiana; Graduated: December 2008
PROFESSIONAL EXPERIENCE
ABC Company Any Town, USA Jan. 2011 - Dec. 2011
General Manager/Marketing & Promotions Manager
Oversaw every aspect of day-to-day operations including sales, marketing, event coordination, staffing, quality
and financial control, client satisfaction, facilities management, and tactical planning for one (1) location with
annual sales of approximately $90K.
Assumed direct responsibility over a staff of eight (8) in addition to (15) professionally certified instructors and
trainers; organized and restructured all classes including Zumba, Spinning, Boxing, and Bootcamp and
designated weekly class schedules which generated more than 75% of facility revenue.
Managed Facebook and Twitter accounts, created and distributed promotional collateral, designed and
launched a new website, contacted local news and radio stations to improve exposure, researched
competitors, and established and introduced new membership rates and promotional discounts.
Researched, collected, analyzed, and updated all company cash flow statements.
Hosted Bayou 5 in conjunction with Power MMA; determined floor plan, managed the guest list, coordinated
weigh in's and promotional giveaways, and executed the timing and delivery of all amateur fighters.
Selected Accomplishments:
Promoted to General Manager within just five (5) months, June 2011.
Implemented various social media advertisement and virtual campaigns; produced $4K in additional
membership revenue in one (1) month alone.
Collaborated closely with Power MMA (Mixed Martial Arts); secured and managed over $15K in sponsorships for
the production of the live event and landed several guest spots on "Hollywood South" radio to promote the
facility's inaugural event.
ABC Company Any Town, USA Jan. 2011 - Dec. 2011
Assistant Wedding Coordinator
Assessed, improved, and implemented floor plans for reception halls anticipating more than 300 guests.
Coordinated the arrival and set-up of all outside vendors including live entertainment, event rentals, floral,
and catering; situated catering stations and staging, decorated wedding cakes, prepared guest seating, and
designed and integrated candy, photo booth, and photographer stations.
Participated in the coordination, timing, and synchronization of ceremony details.
Attended local events supporting the New Orleans wedding planning community.
Resume for Sample Purposes Only
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