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Chapter 4 -

Classical

Conditioning (continued)

Basi

c Phenomena and V

arious

Complexities

Basic

Phenom

ena

• Acquisition

• Extinction

• Spontane

ous Recov

ery

• Disinhibition

• General

izat

ion & Di

scri

mination

• Higher-order

condit

ioning &

Preconditioning

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People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. | Seth Godin