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ATX Communications, Inc, continued
SR. VICE PRESIDENT, NON-PERISHABLES (1999 – 2000)
Led a $19 billion procurement activity comprised of grocery and GM/HBC products supporting 3,000 retail outlets. Directed
several crucial areas of operations including sales, merchandising, procurement, category management, pricing, and vendor
relations. Managed 200 direct reports and 600 indirect reports. Reported to the EVP, Wholesale.
Bottom-Line
Improvement
Change
Management
♦ Consolidated procurement functions and activities for 21 divisions in less than 1 year. Improved
cost of goods by $380 million per year.
♦ Assembled an Advisory Board of brokers and suppliers to achieve aggressive business goals and
drive the evolution of concepts into achievable business strategies.
♦ Developed a national Buying Consortium of major retailers to leverage Fleming’s buying power.
♦ Standardized advertising and promotional vehicles for use in various retail formats.
♦ ♦ ♦ ♦ ♦
SR. VICE PRESIDENT, CORPORATE BRANDS MARKETING (1998 – 1999)
Promoted four times over seven-year tenure. In addition to sales, merchandising, marketing, and procurement, provided
expertise in category management, product development, pricing strategies, and vendor relations, formalizing standards for
centralized procurement and private label operations. Managed up to 150 direct reports and 1,000 indirect reports.
Product
Management
Operations
Reengineering
Revenue &
Profit Growth
♦ Grew American’s private label sales by $25 million. Developed proprietary brands for pet,
household, paper, snack, and frozen food categories. Launched premier tier product line, “American
Premier” in high-profile role as Sr. Vice President of Corporate Brands Marketing.
♦ Built operating infrastructure that supported a $10 billion centralized procurement activity for 5
divisions, as Vice President of National Grocery/Beverage Procurement. Gained employee buy-in
for newly-implemented changes.
♦ As Vice President of Grocery/General Merchandise Marketing, reversed negative sales trend in
GM/HBC by motivating frontline associates to achieve all sales and margin budgets.
PRIOR EXPERIENCE:
Senior leadership positions in Sales and Operations for Alpha Beta.
PROFESSIONAL AFFILIATIONS & ACTIVITIES
Executive Leadership, CORNELL UNIVERSITY ~ Inspired Leadership, SCOTT USA ~ Food Executive Course, USS
M
anage for Productivity, DR. MOUNT ~ Board Member, NON FOOD MERCHANDISERS ASSOCIATION
EDUCATION
AA, Business Management - CHAFFEY COLLEGE, Rancho Cucamonga, CA
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