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MICHAEL D. SIERRA C 702.372.7812 | michael.d.sierra@gmail.com
CASINO ENTERTAINMENT, INC., Las Vegas, NV 20012006
World’s largest gaming company, with more than 40 casinos in 13 states and 4 countries.
Director of Business Analytics (20032006)
Retained as Director of Business Intelligence after the largest merger in the history of the gaming
industry. Valued for past achievements in delivering enterprise-wide financial systems and for
possessing the vision and direction needed to integrate a complex array of systems and people.
Highlights of Achievements:
Realized $100M in cost savings by implementing centralized reporting and analysis system that
reduced the time, effort, and resources needed to analyze, and manage company operations.
Served as a strategic change manager to deliver executive revenue reporting system;
consolidated data from 43 casino resorts and standardized the practices of 272 data entry
operators to improve data quality.
Received 100% buy-in on Executive Scorecard that was designed with an easy-to-use Excel
front-end and linked to Cognos Finance on the back-end.
EMPERORS ENTERTAINMENT, INC., Las Vegas, NV
Director of Business Intelligence (20012003)
Spearheaded the charge to implement multi-dimensional analytic applications and reporting tools to
enable cross-property comparisons in GL, DOR, and budgeting systems. Created a training program
for more than 200 users, including customized training material, to ease the transition to more
advanced technology and increased functionality.
Highlights of Achievements:
Led the selection, negotiation, and implementation of Cognos Financial Performance
Management for the first use in the casino industry. Success of implementation led to Cognos
being selected as best practices financial technology within the industry.
Replaced a time intensive and error-prone budgeting system with right time access to accurate
information for eight casino resorts. Initiated collaborative efforts enterprise-wide to provide
consistency and comparability across properties, delivering system on-time and below budget.
Built a series of analytic tools to integrate data from time and attendance systems. Enabled
corporate to develop labor standards and drive significant improvements cross-property based
on ability to compare costs, activities, and value.
Developed metrics reporting system for executive management team to analyze and trend
market conditions over time, incorporating such measures as Market Capture %, and Market
Penetration.
EDUCATION AND PROFESSIONAL DEVELOPMENT
MBA, Focus on Decision Support in Analytic Systems, University of Nevada, Las Vegas
MS, Decision Support Science, University of California, Los Angeles
BS, Computer Information Systems, University of California, Santa Barbara
PMP, Certified Project Management Professional
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