HTML Preview Proposal For Magazine Advertising page number 1.


Spori &Publications&
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Spori!Publications!is!determine d!to!invest!in!new!magazines.!Becau se!a!potential!magazine!r equ ires!
a!significant!investment,!Spori!Publication s!is! looking!for!credible!and!dedicated!part ies!to!apply.!
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Publishing*Problem/Need*
Identify!an!existing!publishing!need.!!Prove!the!need!for !a!new!magazine!exists!and!e xplain!how!
your!p roposed!m agazine!will!fil l!that!need.!!The!more!evidence!you!present,!the!more!likely!you !are!
to!persuade!Spor i!Publications!to!accept!your!proposal.!!Avoid!vague!g eneralizations;!provide!
details.!!!
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Qu alif ications*and*Guidelines!
Proposals !mu st!b e!fo r!a!popular!magazine.!!Spori!Publications!is!op en!to!a! wid e!variety!of!
potent ial!markets;!howe ver,!the!market!is!saturated!with!literary!magazines!and!Spori!
Publicatio ns!will!therefore!not!consider!fundi ng!a!new!one.!
Spori!Publications!precludes!se xually!expl oitive!materials!or!excessive ly!violent!materials.!
Send!proposa ls!to!Alex!Christensen,!Head!of!Acquisition s,!Spori!Pu blications,! BYU‐Idaho,!
180!Rigby,!Rexburg,!ID!83460.!!!
Proposals !will!include!supporting!documents!such!as!magazine!descriptions,!editorial!board!
responsibilities,!and!target!audience!analysis.!!Create!a!l etterhead!for!the!letter.!
Late!proposals!not!accepted.!
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* Proposal*Components*
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* Formal*Letter*o f*Intent!!
! Your!letter!should!address!the!following!topics:*
Type!of!proposed!magazine*
Name!of!magazine!w ith!reasons!for!choice*
Focus!of!first! issue*
Unique!qualities!your!group!possesses!to!bring!magazine!to!fruition*
Potential!sources!of!advertising*
Possible!problems!you!foresee! *
Request!for!approval;!in dicate!your!ed itor ial!board’s!willing ness!to!discuss!your!plan !wit h!
the!Spori!Publications!Supervisory!Board*
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Magazine*Organization*
What!genre!or!type!is!your!magazine?*
What!i s!the!name !of!your!magazine?!What!are !the!reasons!for!that!choice?*
What!i s!the!fo cus!of!your!first!issue?!*
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours. | Ray Kroc