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IV. MARKET OPPORTUNITY ANALYSIS
The challenge: Find a need and satisfy it.
. Are your products consistent with your customers’ current and future
needs?
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Do you have a flow of new products to meet the information needs of
your market?
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Are the products you’re developing strategically significant?
IV.1
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Look well to this day. Yesterday is but a dream and tomorrow is only a vision. But today well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this day. | Francis Gray