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IV. MARKET OPPORTUNITY ANALYSIS
The challenge: Find a need and satisfy it.
. Are your products consistent with your customers’ current and future
needs?
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Do you have a flow of new products to meet the information needs of
your market?
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Are the products you’re developing strategically significant?
IV.1
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The trick is in what one emphasizes. We either make ourselves miserable, or we make ourselves strong. The amount of work is the same. – | Carlos Castaneda