HTML Preview Event Marketing Timeline page number 1.
4 MONTHS BEFORE EVENT
Use this timeline to help develop a marketing plan
Contact Agricultural Communications Services for help with your
project, or work by self to select specific marketing tactics from
the list of marketing ideas (acs.okstate.edu)
Determine budget (print, advertising, social media)
3 MONTHS BEFORE EVENT
Gather photos, bios, descriptions, etc.
Gather mailing lists and send to University Mailing for updates
Develop and print necessary print materials
Create graphics to promote event on social media platform(s)
Add/update information on website
Create a short URL (bit.ly) that you can use to promote the event
Create a social media content calendar, filling in the dates with event
promotions (reminders, deadlines, highlighting speakers, etc.)
2 MONTHS BEFORE EVENT
Send direct mail pieces
Start developing press release about event
Contact outlets for partnership marketing opportunities
Create a Facebook event
Invite your friends to the event
Share on your county page, personal page, encourage others
to share the event as well
Continue to use social media content calendar to promote event
6 WEEKS BEFORE EVENT
Send email to District Directors to ask counties for help marketing
(in your email, you should send fliers/social media graphics,
suggested newsletter content, suggested email content)
Continue to use social media content calendar to promote event
4 WEEKS BEFORE EVENT
Send press release to selected newspapers (send 2-3 weeks
before registration deadline)
Highlight event in your newsletter, e-newsletter, press release,
radio, and other media sources
Continue to work with marketing partners
Continue to use social media content calendar to promote event
EVENT MARKETING TIMELINE
3 WEEKS BEFORE EVENT
Continue to work with marketing partners
Request photography if not yet requested
Continue to use social media content calendar to promote event
2 WEEKS BEFORE EVENT
Continue to work with marketing partners
Pitch event coverage to local media
Continue to use social media content calendar to promote event
FINAL WEEK BEFORE EVENT
Continue to work with marketing partners
Print handouts with social media usernames/hashtags
Continue to use social media content calendar to promote event
Prep post-event press release as thoroughly as possible
DURING EVENT
Include printouts with your social media usernames/hashtags in
event materials
Make an announcement encouraging others to follow relevant
Division-affiliated social media profiles and/or use event hashtag
Post a photo during the event on your social media platforms
AFTER EVENT
Post a photo album on Facebook
Use social media to thank sponsors of the event, speakers,
participants, etc.
Send post-event press release to selected newspapers
Meet with others involved in event to evaluate marketing results
(include social media analytics to determine which posts)
acs.okstate.edu • 405-744-4065
This timeline can help you develop a marketing plan for events or other programs.