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Elizabeth Christie
123 Main Street
Anytown US 12345
Telephone (123) 456-7890
Email Address: e[email protected]googlemail.com
PROFILE
I am an accomplished marketing professional with over 10 years experience in product development, brand building
and corporate identity. I possess a solid background in marketing strategic planning, lead generation, print/online
advertising planning, copy-writing, new product launches and sales material development. A highly organized
professional that thrives in a high-pressure, deadline-driven environment.
PROFESSIONAL EXPERIENCE
ABC Company
06/2008 to Present
Healthcare Marketing
Coordinated cross-functional teams for campaign planning assistance and implementation.
Assisted in development of effective campaigns through analysis and selection of appropriate target
marketing, product and pricing strategy, creative direction, copywriting.
Implementation responsibilities: technical setup, regulatory compliance review, creative execution.
Took initiative to identify and apply internal process improvements and efficiencies.
Encouraged out-of-the-box thinking amongst teammates.
Tracked financial results of campaigns to analyze successes and identify process improvements.
XYZ Corporation
06/2007 to 04/2008
Healthcare Marketing
Building relationships by providing prompt and courteous customer service
Troubleshooting damaged, missing, delayed or defective merchandise.
Responsible for all advertising decisions
Increased web presence by over 300% creating a new website, focusing on search engine optimization
Maintenance and monitoring of website and web traffic
Create and maintain a growing social media network
Layout and design of all promotional materials. Catalog, direct mail pieces, flyers, signage etc.
Maintain customer and potential customer data base
Research printing companies for low cost promotional materials
Negotiations of shipping contracts
Arranging for daily freight shipments
Maintain involvement in the community through Chamber of Commerce functions
Research furniture trends for additions to product line
Coordination of press releases
Payroll
Coordinate special events such as open house sales and tradeshow events
Inside sales
DEF, Incorporated
02/2006 to 05/2007
Healthcare Marketing
Overseeing of sales program for corporate awards, executive gifts, promotional products and branded
items
Achieved double digit sales increases annually while managing sales team and providing continual
mentorship and training
Development of corporate recognition programs: sales, years of service, safety and customer service
Identify program needs for corporate clients, build recognition
Quantify program requirements and projected effectiveness for different departments
Created professional sales presentations and hosted recognition training seminars
Marketing strategist for national and local branding campaigns for clients: purchasing of promo
products, instigated a market segment foothold for small and large corporations
Design marketing plans for multi-level sales increases annually: web-site development and
maintenance, Constant Contact newsletter creation, email marketing, VIP client programs
Member of several professional networking organizations for public relations and business
development
EDUCATION
09/1990 thru 12/1992 NEW YORK UNIVERSITY, NEW YORK, NY
01/1993 thru 12/1995 UNIVERSITY OF CALIFORNIA, SAN DIEGO, CA
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