HTML Preview Company Marketing Strategic Plan page number 1.


January 2000 EB 2000-01
Developing a Strategic Marketing Plan
for Horticultural Firms
Gerald B. White
and
Wen-fei L. Uva
Department of Agricultural, Resource, and Managerial Economics
College of Agriculture and Life Sciences
Cornell University
Ithaca, New York
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If it really was a no–brainer to make it on your own in business there’d be millions of no–brained, harebrained, and otherwise dubiously brained individuals quitting their day jobs and hanging out their own shingles. Nobody would be left to round out the workforce and execute the business plan. | Bill Rancic