HTML Preview Company Marketing Strategic Plan page number 1.

January 2000 EB 2000-01

Developing a Strategic Marketing Plan

for Horticultural Firms

Gerald B. White

and

Wen-fei L. Uva

Department of Agricultural, Resource, and Managerial Economics

College of Agriculture and Life Sciences

Cornell University

Ithaca, New York

In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later. | Harold Geneen