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HTML Preview Company Marketing Strategic Plan page number 1.

January 2000 EB 2000-01

Developing a Strategic Marketing Plan

for Horticultural Firms

Gerald B. White

and

Wen-fei L. Uva

Department of Agricultural, Resource, and Managerial Economics

College of Agriculture and Life Sciences

Cornell University

Ithaca, New York

Surviving a failure gives you more self–confidence. Failures are great learning tools… but they must be kept to a minimum. | Jeffrey Immelt