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Executive Summary
1. Selecting a successful product
2. Defining the market
3. Market analysis: leveraging primary and secondary
research to quantify value addition
4. Due diligence: market and industry, path to mass
production, substitutes, barriers to entry
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I had to make my own living and my own opportunity! But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them! | C.J. Walker